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Tuesday, 10 June 2014

Genes in the Cloud: Google Steps Into Autism Research

A Deal with Autism Speaks to House Research Data From 10,000 Complete Genomes


Google and Autism Speaks will be announcing a partnership designed to house the sequencing of 10,000 genomes and other clinical data. WSJ's Shirley Wang and Autism Speaks co-founder Bob Wright join Lunch Break with Tanya Rivero. Photo: Google/Autism Speaks.


Google Inc. GOOGLE -0.43%  and Autism Speaks, a major autism research foundation, plan to announce on Tuesday a deal in which the Internet giant will house the sequencing of 10,000 complete genomes and other clinical data of children with autism and their siblings and parents. The hope of those involved is to accelerate research on the developmental disorder.
Studying genes has been touted as a key to understanding Alzheimer's disease, cancer and autism. But huge DNA databases require computing and storage that many universities and research hospitals don't have.
The database will be part of the AUT10K, the Autism Speaks genome-mapping program. It is thought to be the largest collection of whole genomes and would be open to all qualified researchers. The tools needed to analyze the data would be available on the Google system.
Organizers expect to have an easy-to-use portal for researchers within a year. They hope to have the raw data available sooner.
Robert Ring of Autism Speaks, left, talks with Stephen Scherer, right, in Toronto at the Hospital for Sick Children's Centre for Applied Genomics. Dr. Scherer, who directs the center, will be the director of the Autism Speaks AUT10K program. Nicolas Cusworth

Putting the information and analytical tools on servers like those provided by Google that can be accessed remotely, often known as cloud computing, allows for more seamless collaboration between researchers. It also provides access for researchers from institutions that don't have powerful computer systems to conduct genomic studies on their own.
"Cloud computing is the great leveler," says Mark DeLong, director of research computing at Duke University. Also, "it opens up new avenues for talent development." Dr. DeLong isn't involved in the partnership.
More broadly, genomic research aims to figure out how diseases work, who may have or develop a certain condition and how to develop new treatments. Genomic research has already led to meaningful findings, including a significant one for heart disease researchers. The PCSK-9 gene is one example of a "gene-to-drug" discovery, some researchers say. In the mid-2000s, scientists discovered that a mutation in the gene reduced production of a particular protein that helps regulate cholesterol levels. People with the mutation also didn't develop heart disease. Clinical trials of experimental drugs that inhibit PCSK-9 are now in late stages.
One of the biggest insights gleaned from genetic research in autism so far is that there isn't just one form of autism, but many. Whole-genome sequencing, which allows scientists to look at every single letter—known as a base pair or nucleotide—in a person's DNA should provide "increased resolution of understanding what autism is," says Robert Ring, chief science officer at Autism Speaks.
His organization has sent teams of clinicians into people's homes to collect samples. They have collected more than 10,000 over the last 15 years.
Google wants to use its cloud technology to help Autism Speaks and others in genomics get results "better, faster and cheaper," says David Glazer, Google's engineering director in charge of the genomics cloud effort. Dr. Glazer declined to disclose the amount Autism Speaks is paying for these services.
To establish such large genomic databases, researchers must overcome technological challenges. Storage is an issue: The digital representation of a genome takes up roughly 100 gigabytes of storage. Only about 10 whole genomes fit on a typical desktop computer. Some collections of genomic information are already so large that downloading them over the Internet would take too long to be useful, says Duke's Dr. DeLong.
Placing the data on servers for any scientist to use is one way around this problem. Dr. DeLong looks for certain DNA sequences that researchers at Duke are using so the university can store it once. That way, 40 people don't need copies that occupy so much space.
Accuracy of data can be a giant obstacle with such cloud databases, particularly if they are pieced together by data collected from different places. They must be labeled clearly, or scientists from other institutions could mistakenly interpret the data, which could lead to inaccurate results and findings that can't be reproduced.
Security and confidentiality of the donors' data are also concerns. Some networks require researchers to apply for access. Dr. Ring says AUT10K will be available to qualified researchers who agree to abide by a standard research agreement.
In addition, universities and researchers must figure out whether they want to share their data—which now is sometimes mandated by grant funders—and how to protect their data for their own patents and publications.
When the University of Pennsylvania's Gerard Schellenberg needed 800 whole genomes from collaborators at the University of Southern California, USC bought physical hard drives and shipped them, recalls Dr. Schellenberg, a professor in pathology and laboratory medicine who is a lead investigator of the Alzheimer's disease Sequencing Project.
With the Alzheimer's project, a collaboration between five universities, scientists have sequenced 580 genomes of people with the progressive memory disease and are sifting through these millions of pieces of data. The institutions put their data up on Amazon's cloud storage service so researchers at the different sites could run analyses, then removed the data because it was too expensive to store in the cloud. Downloading the results, which typically involve comparing DNA of people with a disease to those without it, cost the institutions about $200 per genome, Dr. Schellenberg says.

PayPal Executive Takes Job at Facebook

Marcus Will Oversee Social Media Giant's Messenger App

David Marcus, president of eBay Inc. EBAY -2.68% 's PayPal payments subsidiary, is leaving to become Facebook Inc. FB +4.60% 's vice president of messaging products.
At Facebook, Mr. Marcus will run Facebook Messenger, a standalone app as well as a feature in Facebook's desktop platform. But he won't oversee WhatsApp, the mobile-messaging service Facebook agreed to buy for $19 billion in February, a Facebook spokeswoman said.
The high-profile hire is the latest example of Facebook's push into mobile messaging, an increasingly important part of its plan to connect the world through its platform.
Facebook Messenger has a fraction of the users that WhatsApp does. In many countries it trails far behind other popular services such as Line and WeChat. TCEHY +1.91%Facebook said 12 billion messages are sent through its messenger service every day, and around 200 million people use the service every month. By contrast, WhatsApp has more than 500 million monthly users.
In April, Facebook began forcing mobile users to download Messenger to send and read messages from other users. Facebook previously had included that function in its main mobile app.
Mr. Marcus and other senior eBay managers spent much of the early part of the year defending PayPal from activist investor Carl Icahn, who was pressing eBay to spin off the payments unit. Mr. Icahn ultimately relented, agreeing to insider status at the company.
An eBay spokeswoman said Mr. Icahn played no role in Mr. Marcus's departure.
It isn't clear why Facebook is putting so many resources in its own messaging service when it paid such a steep price to acquire another one. Last week, WhatsApp co-founder Brian Acton called the Facebook Messenger "separate but equal" from WhatsApp, but didn't elaborate.
Facebook founder and Chief Executive Mark Zuckerberg has said the apps are used differently. Facebook Messenger is used by people to stay in touch with friends and relatives, who may not expect an immediate response. WhatsApp is used for more-instant communication, as a replacement for text-messaging conversations.
On Monday, Facebook accidentally released a version of Slingshot, an app that works in a similar way to the disappearing-message app Snapchat. According to the company spokeswoman, Facebook's Creative Labs division is working on the app and hopes to release it officially soon. The spokeswoman said Mr. Marcus will have no involvement with Slingshot.
In explaining his jump to Facebook, Mr. Marcus said on his Facebook page that Mr. Zuckerberg had shared his "compelling vision" for mobile messaging, which "won me over."
The eBay spokeswoman said Mr. Marcus decided to leave on his own. She said the move was effective at the end of June, after which eBay CEO John Donahoe would lead PayPal on an interim basis. EBay said it would look inside and outside the company for a successor.
In a statement, Mr. Donahoe said Mr. Marcus had helped with "reinvigorating product design and innovation" at PayPal.
Mr. Marcus said he felt comfortable leaving PayPal after two years at the helm because the company was in good shape. "PayPal is on track to achieve the greatness it deserves in the years to come," he said.

David Marcus Quits PayPal For Facebook--Zuck Must Have Big Plans For Payment

When David Marcus was offered the opportunity to run PayPal back in 2012, he wasn’t sure he wanted the job:   “In startups you work your ass off, but you get to decide that 100% of the time,” Marcus told me this winter. “Here I’d be scheduled up to the minute. I’d travel more and see less of my wife and kids. I thought, ‘Do I really want to do this?’”
After all, Marcus had been an entrepreneur all his life. He had never managed more than 250 people. PayPal employed 13,000. He didn’t need corporate headaches. Nor did he need a paycheck–he had sold his mobile payment company, Zong, to PayPal parent  eBay EBAY -0.22% for $240 million in 2011.
Marcus eventually accepted the gig because he thought  PayPal could potentially dominate the retail world:“ One thing a company should ask itself is, if it didn’t exist, would it create an unfillable hole in the lives of people?I want that to be PayPal… There’s not many in tech–Google and Apple and that’s it.”
At PayPal Marcus began what he called an “invisible turn around”–reinvigorating PayPal while growth was still humming. PayPal had been notoriously bureaucratic and sluggish. Marcus cut the fat. He  blew apart its nine-silo system and adopted a single, more adaptable set of software tools.Next he recruited serious tech talent from Netflix, Google, Amazon and Box, while laying off about a third of the engineering team. Most importantly he PayPal’s culture to its roots, buying $1 billion worth of start-ups and stacking the division’s top ranks with career entrepreneurs.
It was exhausting. As he told me this winter: “It’s a 13,000-person company where we’re changing everything and rewiring the whole culture… It’s really brutal… At large companies you always find someone with reasons not to do something–the self-preservation thing is highly frustrating.”
It now appears running PayPal grew too frustrating for Marcus to bear. He’s left PayPal to run Facebook Messenger. Today in public Facebook post, Marcus echoed what he had told FORBES this January writing:
"Going from managing a few hundred people at best in my entrepreneurial career, I suddenly found myself leading 14,000. The first year took its toll on me. It was hard. The second year started becoming more “natural”, and as we made progress on a number of fronts: technology, product, marketing, sales, and more importantly culture. I realized that my role was becoming a real management one, vs. my passion of building products that hopefully matter to a lot of people. So after much deliberation, I decided now is the right time for me to move on to something that is closer to what I love to do every day."

What Marcus loves to do is build things. Facebook Messenger is about to witness a massive change and string of new products. Why else would Marcus  leave the top job at PayPal for a smaller role at Facebook?  My prediction–Mark Zuckerberg wants Marcus to build payments directly into Facebook Messenger–both as a platform-wide currency and a peer-to-peer product like Venmo. Sure, Facebook Credits was a flop–with Marcus on board, Facebook is likely giving payments another shot.

Google: We've Massively Updated Our Site Move Help Documentation

Later on Friday, Google announced that they've updated their site move guidelines and documentation. Pierre Far, Google's Webmaster Trends Analysts and co-author of the blog post with Zineb Ait Bahajji wrote on Google+ that this is a massive rewrite of the documentation. He said that from his own experience working with webmasters, there are "few topics confuse and scare webmasters more than site moves." So they've "massively updated" their help documentation about planning and implementing the best site move possible. You can read the new and updated site move guidelines online. The documentation is broken down into two categories: (1) Site moves without URL changes (2) Site moves with URL changes It also discusses handling mobile sites. Forum discussion at Google+.

Sunday, 13 April 2014

Google AdWords Not Provided Still Hypocritical

As you know, Google is now not passing referrer data to Ad Words advertisers log files, web servers and analytic packages. Hence, Ad Words went Not Provided. But, there are easier ways for Ad Words advertisers to get that data than organic users, which leaves open the purpose behind not provided in question.
Google says this is done for the "security of our users" but if that was the case, why does Value Track still work, and the ability to use dynamic keyword insertion where you can set custom landing pages with it?
This can be a confusing topic, so again, I'll step back and explain.
Not Provided with Ad Words means that the referrer data passed when a searcher clicks from the search results ad to your site is removed. So that keyword data is removed from the referrer data so it would protect the searcher from anyone knowing about their specific search, except Google.
But if the advertiser can pass the search keyword via Value Track and keyword insertion, even if the search keyword doesn't exactly match the query (although chances are it will match 100%) exactly, that is still a security issue to the searcher.
If they are afraid of the NSA or random sniffers, then only pass referrer data from Google SSL to SSL enabled sites. If not, then turn off the Value Track and/or the ability to pass a hint of the keyword to a destination URL.
If they are concerned about someone stealing data from the advertiser, then again, don't pass it even with SSL enabled, like they do on organic.
The API and AdWords reports are fine to keep with this logic but not Value Track and custom keyword based destination URLs.
Am I making sense? Is this implementation of not provided within Google Ad Words hypocritical still? Yes, it matches the organic side but the organic side did not have the ability to implement ValueTrack and custom keyword based destination URLs.

Tuesday, 4 March 2014

Google's Matt Cutts On What Is A Paid Link

Yesterday, Google's Matt Cutts posted a detailed video trying to define how Google's manual spam fighters determines what is a paid link versus what is not.

Now, 99% of the time, Matt Cutts said it is clear if a link is paid or not. It is a clear transaction that the link on a site was paid $X for. But sometimes it is not clear. Matt summarized it on Google+ these are the other criteria Google uses to determine if a link is considered paid or not. Google asks these questions when looking at a suspicious link:


What is the value of the gift, product, or service?
How close is the gift, product, or service to actual money?
Is it an outright gift or a loan?
Who is the intended audience?
Is the intent of the gift to get links?
Would the gift be a surprise to third party?

Here is the video:

I strongly recommend you listen to it once today and once again shortly after.
Now, of course, folks at Webmaster World ask:
I never got this, how will they know if someone is giving another money for a link. I know Google is big brother but I don't think the spam team as access to that happy!
I guess it depends on how clear it is. Like if the link is from a paid link network or from a site known to sell links.
Matt said they reserve the right to change or adapt the "criteria" they use for determining what is a paid link. But he also suggests you review the FTC guidelines as well.